Chartered Accountant & Google My Business: Boost your local SEO

Be 1st on Google Maps: Local SEO

I am not talking here about becoming the first website on Google or simply optimizing your SEO; I am talking here about optimizing your local SEO, that is to say your Google My Business page, which is referenced on Google Maps.

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Google My Business is a tool powerful for accountants, especially for those located in regions, where competition is often less intense compared to firms based in Large cities like paris.

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However, even in Paris, it is entirely possible to stand out. Take for example my research on”Chartered Accountant Paris” and “Chartered Accountant around me“, classic queries for someone looking for a professional nearby. Three points stand out clearly:

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• Some accountants have cleverly integrated their specialty directly into their name, making them more visible in the results.
• So it is entirely possible to be well referenced in Paris even with few reviews!

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Time for practice

To get started, do a search for the most searched words on Google Trends

You can thus compare two queries to position yourself on the most searched keywords and relevant to your business. Here,”Chartered Accountant Paris” is much more relevant than”Accountant around me”.

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Once the target queries are defined, you need to integrate them into your Google My Business listing.

So go from the name of your firm to Cabinet X - chartered accountant in (target query).

Then, maximize all the optimization opportunities available to you and provide as much information as possible. Special attention should be given to these two elements:

• The category of your activity (use the best queries as before)
• The services offered (same, use Google Trend or SEM Rush to integrate powerful keywords)

Go fishing for opinions!

To promote your business, it is essential to invite your patrons, acquaintances and partners to leave reviews on your Google listing, and be sure to respond to these reviews.

At the end of each service, encourage your satisfied customers to award 5 stars for your business on your Google listing. If you want to guarantee their satisfaction before seeking feedback, you can create a satisfaction form using tools like Typeform or Tally. By asking them to rate their experience with a 10/10 on the questionnaire, you can then send them a link to leave a review on your Google page. If their rating is less than 10/10, contact them to discuss their experience and resolve any issues.

To ensure success, send a link directly to add a review like this:

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It's up to you to play!

I remain at your disposal to accompany you if necessary. I hope you like this format, do not hesitate to let me know.