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Presentation of the project
To reflect the seriousness and expertise of the Charles Evrard firm, we opted for a sober and elegant design, where black and white dominate. This aesthetic choice, which is both classic and timeless, gives the site a prestigious image, perfectly suited to the field of criminal law.
Since Charles Evrard works exclusively in Nancy, the city plays a central role in the site, both visually in the choice of photos and in the editorial content. This approach, combined with precise referencing work, makes it possible to optimize the local visibility of the firm and to effectively attract clients from the region.
The site was designed to cover a wide range of specific criminal law situations. Each situation has a dedicated page, maximizing the chances of appearing in relevant search results. Initially, a clear distinction is made between services for the accused and those dedicated to victims, with a comprehensive FAQ grouping the current situations for each party. Then the user accesses the situation, which each has a dedicated page.
The ergonomics of the site have been designed to quickly encourage contact. Several tools facilitate this interaction:
A structured and filterable blog according to the needs of visitors (victims, defendants or interventions) provides informative and relevant content, strengthening the credibility of the firm while improving the site's natural referencing.
The entire site has been optimized to ensure optimal loading speed and smooth navigation. Its technical architecture ensures efficient indexing of resources, guaranteeing increased visibility on search engines.
With a traditional design and an effective digital strategy, the Charles Evrard site offers a clear, efficient and user-oriented experience, thus affirming its excellence in criminal law in Nancy.