Asten Avocats - Law firm in urban planning and construction law

A site designed for a niche firm in full assertion

Asten Avocats claims a rare positioning: that of an ultra-targeted expertise firm, focused on the legal challenges of cities and buildings. This positioning deserved a site capable of combining technicality and accessibility, with a design that reflects a position that is at once committed, modern and specialized.
The ambition: to make a dense and technical offer legible, without compromising on elegance or clarity.

A user journey that reflects the precision of the firm

The site has been structured around a simple principle: each user should feel immediately involved. So we designed a journey that focused not on services, but on types of customers. This logic allows everyone — promoter, architect, public actor or construction professional — to identify their needs, then to directly access the associated offers. A focused approach real problems, designed to capture attention and create value from the very first seconds.

An offer made readable, to bring out expertise

One of the major challenges was to structure dense content (three areas of expertise, several offers, different support formats) while guaranteeing smooth reading. We have chosen to highlight the key firm offers in clear, hierarchical blocks, with accessible language. The result: a site that speaks to both insiders and decision-makers less familiar with the law, without ever diluting technicality.

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A distinctive visual universe, inspired by the urban and institutional world

The Asten site needed to move away from the overly classical codes of law without falling into excess modernity. We designed an artistic direction that evokes The city, The architecture and The institutions : clear lines, stable typography, games of contrasts evoking legal rigor and the dynamics of the territory.

An identity marked by the balance between seriousness and innovation

The choice of design is based on a subtle balance: to show that Asten is a serious, structured firm, but capable of innovation. No frills, no free effects: each visual element supports an idea, a value, a posture.
It is also in the micro-interactions and in the logic of the animations that this balance comes into play: everything is fluid, but never excessive. You feel the control, the precision, the clarity.

A site designed as a development tool, not just a showcase

Beyond aesthetics, we designed this site as a commercial and strategic tool. It is integrated into the daily life of the firm: simplified appointment scheduling, provision of contracts, promotion of partnerships (in particular with tax specialists or architects), and scalability of content. The site will be able to host new modules in the future, at the service of a firm in motion.