Afixen, ambitious engineering at the service of large groups

A young, ambitious law firm... and essential

Afixen is the story of an engineering consulting firm that experienced a rapid growth in less than 3 years. Specialized in supporting large groups, they work on complex projects with an agility that is rare in the sector.

To support this change of scale, they needed a site that Raise their positioning high, while fully assuming their uniqueness in a market that is often very smooth.

A double strategic objective

1. Asserting their position on the market

Despite his youth, Afixen plays in the big leagues. Their problem: their image did not reflect nor the quality of their missions, nor their level of expertise, Nor the energy that drives their teams.
The site had to be up to the task: clear, striking, differentiating.

“We wanted an image that really looked like us. More modern, more human, more in line with our ambitions.” — The founders of Afixen

So we have completely redesigned their visual identity :
➡️ a new logo,
➡️ an audacious graphic charter,
➡️ a more direct, more embodied tone,
➡️ a digital presence that inspires confidence and desire.

2. Attracting the best talent

The second challenge was clear: seduce demanding, creative, ambitious profiles.

In a very “corporate” universe, where the sites are all the same, Afixen wanted to break the rules. It was necessary create a universe that speaks to talents : an authentic, inspiring brand experience, and above all consistent with their daily life on the ground.

That is why we have integrated into the site a dynamic career space, with up-to-date offers, aligned with the real needs of their customers. The objective: attract elite profiles to continue to deliver high quality missions.
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A strong identity, a tailor-made site

We worked hand in hand with their teams to design a website that reflects their image :

• Ultra functional, to highlight their partners and key projects.
• Visually impacting, to get off the beaten track.
• Scalable, to support their future development.

The result: a site that Reassures major accounts and Seduces the best profiles, without compromise between performance and personality.

They trusted us, we are proud of it

Thanks to Afixen for their trust. This project perfectly illustrates what we love about Ourama: ambitious businesses, of strong challenges, and the will to create a brand that scores.