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Yes, a site with the right keywords and that loads quickly is essential to be visible on search engines. But no, a lousy site that is well referenced is not enough. Design is the first thing your visitors will notice, and their first impression of you depends in part on it. In addition, Google is giving more and more importance to the user experience when referencing sites.
The conversion rate depends largely on experience, whether it's during an interview, a business meeting, or even in your daily life. Improving the user experience therefore means presenting a beautiful website with quality image choices. So, choosing images is crucial, and we'll give you some tips on that in this article.
How to choose the theme
Choosing an image is not Not necessarily the most complicated ; the most difficult thing is to Find several who follow the same theme and show consistency on your site. Try to stay on photos that are more or less in the same style, with similar or similar colors to have an overall coherence on the site.
Avoid overly traditional images ; don't fall into the trap numerous soulless lawyer sites (outch, the words are tough but it's the harsh reality...) who put scales, handshakes or other elements related to justice. Creating a personal site means standing out from the competition, and for the majority of your clients, the courthouse is a building like any other that they do not know and that makes them feel no emotion.
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If you don't have an idea, don't take chances and follow the trends. Presented in this way, it seems contradictory to the fact of Se differentiate, but you can find inspiration in a trend that's working well and then Differentiate yourself by the choice of photos. Here are examples:
- The Dark fashion or dark design : A dark design that is more relaxing and less aggressive than white designs. This trend highlights colorful elements and improves visual ergonomics, making it easier for users to navigate. For this type of website, you have two main options in choosing your images: dark images that blend into the overall style, thus putting highlight the content of the texts, or vice versa clear, almost white images, that come out well and contrast with the background of the site.
- The abstract design : Paint, patterns, textures,... This design offers you a freedom in choosing your photos, allowing you to have a design and a unique style. Effective in a multitude of situations, whether for create an unstructured site with irregular geometric shapes, or to design a sweet site where it is easy to find images with all color hues.
- City photos? : Attention, we find on far too many sites of Parisian law firms the courthouse, the Eiffel Tower, the Arc de Triomphe... And this applies to all big cities, each with its own cult places. Going in that direction is not a bad idea, but choose Of photos that are at least artistic or original, with beautiful light and that blend well into your site (especially with your background).
- 3D renderings : Even easier to create with the emergence of AIs. Images that use geometric shapes or other three-dimensional visual elements. This allows you to give a unique style to your site through prompts and to create a very nice harmony on some sites. For example, the firm's latest new site Veil Jourde.
To find out more and give you some inspiration, we've written an article on the 2024 website trends: See our top trends in 2024!
However, don't get too busy wanting to Overinterpreting Possible reactions, especially if you choose abstract photos oWhere the aim is to have an attractive overall design with no real meaning. Some of your passions may be good inspirations for your website. If you like activities in the mountains, at the sea, photography, painting... Your sector of activity maybe also a good source of inspiration: Here is the site ofHervé Kobo, specialized in public transport contracts.
Where can I find images?
Bring your latest camera or phone, a plane ticket to Bali and take beautiful photos. More seriously, if you have gifts as a photographer, why not, if not, use royalty-free image banks. There is a significant amount of free images, which will do the trick, and some paid images if you fall in love with them.
Here are some free image banks:
And paid ones if you can't find what you're looking for in others:
- Shutterstock : photos, vector images and videos (paid).
AI again and again!
Today, it is possible to quickly generate images on Photoshop or even with Midjourney or Dall-E. Starting from scratch, just a prompt or by taking an image and generating an extension of it. Convenient for stay in a theme and have a site with a global harmony.
Not putting an image?
A website, for aesthetic reasons, necessarily has images! Well no, it is largely possible to have a site without images or with very few images, and a very nice result. Airy content, pictograms, drawings... There are alternatives to images which can largely allow you to obtain an aesthetic result.
For example: the cabinet Talt Who uses pencil drawings for a very refined result and which gives a really nice identity, or the firm Emeriane With geometric shapes (and some images, but really discreet, you could largely imagine pictograms or other things instead).
A quick reminder: Integrate the images on your site!
Before putting a photo on your site, don't forget to use a suitable image format! That is to say not PNG, but rather the format WEBP. There are free online converters out there. Remember to compress YOUR images so as not to negatively impact the performance of your website. But you already know all this, because you've probably read our article on lawyer SEO: read the article.
