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Guide: A website to develop my lawyer clientele
By dint of discussing marketing and website with lawyers
By training us on the best marketing methods for websites.
By dint of building websites for Ourama's customers: Here, our projects
It was time to compile these experiences in an extremely comprehensive guide for lawyers wishing to develop their client base through a digital strategy.
This guide is also suitable to associate lawyers seeking to acquire their first customers by their own means only for partners who want to structure their marketing strategy.
Why download this guide?
This guide is a compass for building your website. Whether you are looking to build this guide on your own or accompany it.. It will accompany you from the beginning, when you are wondering if you need a website, to putting it online, through the entire process of creation or redesign.
This guide includes:
🎯 Thirty pages covering each stage of creation.
🎥 A dozen videos to deepen each concept.
🔎 A focus on each element of a website.
⚙️ Numerous concrete examples
In particular, it will answer these 5 questions:
Do I need a website for my legal activity?
A lot of lawyers have bad website experiences. But a crucial tool for any business, including law firms. This is often the first interaction between a lawyer and a potential client.
Points developed: :
- Visibility and credibility : A website is often seen as a sign of professionalism and credibility.
- Accessibility : It allows potential customers to discover you and learn more about your services at any time.
- Marketing and customer acquisition : A well-designed site can be a powerful tool for attracting new customers.
This way you will find out if you need it or not.
How will your goals determine your technical needs?
Business goals and goals specific to your practice will influence the design and functionality of your site.
Points developed:
- Specific Objectives : Define your goals (reputation, customer acquisition, information sharing, etc.).
- Required Features : Based on these objectives, determine the technical functionalities required (blog, online appointment scheduling, etc.).
- Adapted solutions : Choose technical solutions that support these goals without overloading the site.
How to structure and design your website?
The structure and design of your site should reflect your brand and make it easy for users to navigate. The objective is to have a site that represents you, without falling into the pitfalls of your colleagues.
Points developed:
- User experience : Ensure intuitive navigation and an attractive design.
- Contents : Structure the content to highlight your skills and services.
- Responsive design : Make sure the site is well designed for mobiles and tablets.
What to do once your site is online?
Bringing a site online is just the beginning. It is its distribution that will make it an acquisition tool. But the more solid the base is, the easier it will be to work behind it.
Points developed:
- Where to broadcast it?
- SEO and Marketing : Optimize the site for search engines and use digital marketing strategies.
