Fleur Jourdan - The ambition to become a reference

When we think of public law, we often imagine a rigid, austere, almost institutional universe. Fleur Jourdan explodes this cliché. Founder of the firm Fleurus Avocats, she created a structure in her image: elegant, assertive, innovative. His site is proof of that — come on, it's a visual slap in the face.

But behind this strong identity, there is an extraordinary journey. Magistrate in Bastia for two years, she then plunged into the client side by becoming Legal director of the Île-de-France Region for seven years. There, she learns the reality on the ground, the expectations of public decision-makers, and political and budgetary constraints. A valuable expertise that she then refined at Gide as Counsel, before joining forces with Ayache. Then comes the time for independence: Fleurus Avocats was born.

A firm designed as a strong brand

Creating your own firm is one thing. Making it a reference is another. Fleur did not content itself with opening another structure on the public law market. She has built a firm with a unique identity, a clear vision and a strong pedagogical approach. She also has

Her time in community left a deep impression on her. She knows that public law can be opaque for her clients, and she has therefore given herself a mission: make your expertise accessible. This goes through the Legal Design, through clear communication and through deliverables designed to be immediately actionable.

Focus on a niche positioning: compliance

Fleur didn't just follow the beaten path. Very early on, she bet on niche positioning: business ethics and compliance. Initially, this choice did not necessarily resonate, the market was not yet ripe, and the opportunities seemed limited. But she held on. Today, it is literally bombarded with requests on these topics, thus becoming an essential reference.

AI as a game changer

Another fundamental aspect of its approach: the integration of artificial intelligence in his daily life. Accompanied during a training course carried out by the founder of Ourama, Louis Gaillot, it has reached a new level in the use of AI tools. Result? One Transformed daily life, a boosted efficiency, and above all, more time devoted to strategy and customer relationships.

A lesson in audacity and adaptability

Fleur Jourdan is the very example of The lawyer who refuses to be locked in a mold. Magistrate, legal director, lawyer in law firm, entrepreneur... Her career is a striking proof that law is a universe where audacity pays, where adaptation is key and where identity makes the difference.

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