Jocelyn Lequesne, Public Law Lawyer

Jocelyn Lequesne Is a lawyer at the firm Delsol. He contacted Ourama to build a website to highlight his services and offer a solid, convincing and reassuring window for his customers.

The graphic identity of Jocelyn Lequesne

Collaborator within the firm Delsol, Jocelyn Lequesne wanted to build a more personal image, compatible with her collaboration. Admitted to the Lyon Bar, he assists companies, associations, individuals and public entities in all areas of public law. One of his requests was to create a graphic charter that was both modern, elegant and simple, and a logo that could be reused on different media.

That's how the logo was born, subtly designed to reflect Jocelyn's identity with an 'L' and an 'J'. The square style of the logo was chosen to maintain a modern and refined look, while highlighting the professionalism and reliability that it wishes to convey.

Make a dark site

The choice of colors was made naturally and quickly. Jocelyn had a clear vision: he wanted a dark site, with a predominance of black to reinforce elegance and seriousness. In order to contrast with this base, we opted for a classic white, in order to create a site as clean as possible, accompanied by a 'silver' gray for the paragraphs. This double choice of color makes it possible to maximize the readability of the content while adding levels of text to highlight the most important. Finally, the whole thing is enhanced by a light Klein blue. This subtle blue provides depth and is used harmoniously throughout the photos, creating a reassuring atmosphere.

A service-oriented structure and a call to action

While the 'Cabinet and Valeurs' page on the site remains an argument for reassurance, highlighting Jocelyn's professionalism and skills, the entire site is mainly oriented towards services. The main objective is to guide users to the pages corresponding to their problems and to encourage them to make contact.

To do this, on the pages dedicated to services, the emphasis is placed on the support offered by Jocelyn, with a strong incentive to get in touch. Each page includes a directly accessible contact form and a call to action section on all pages, in order to maximize opportunities for exchanges with potential customers.

‍

To discover Jocelyn Lequesne's website, click below!