Scaling a law firm: Arnaud Desprez, CMO of BOLD

In the latest episode of The Cheat Code, Arnaud Desprez, CMO of BOLD, tells us the secrets of rapid growth in the legal world, a sector known for its conservatism. Discover how this firm like no other took advantage of the codes of start-ups to revolutionize legal support. Here are the highlights not to be missed:

The BOLD offer

➡️ A subscription offer: BOLD has shaken up the legal landscape with a bold proposition - legal services in the form of a subscription. This model, directly inspired by the flexibility and agility of the start-ups they advise, was the catalyst for their success. Discover how this approach not only attracted innovative customers but also created a dynamic of loyalty and financial predictability.

A global marketing strategy

➡️ An explosive Inbound-Outbound synergy: Arnaud reveals to us how the combination of Inbound and Outbound strategies has propelled BOLD to the forefront. Far from the cliches of lawyer communication, this marketing “war machine” has been able to deploy an arsenal to attract and retain attention. Learn how combining valuable content and a direct approach can increase your visibility and credibility.

Scaling a law firm

➡️ Breaking codes without reinventing the wheel: Genius does not always lie in invention but often in optimization. Arnaud shares his vision on the art of taking what already exists to improve it exponentially. Advanced content creation processes, meticulous email scenarios, a global marketing strategy that made the firm's wheels turn 10 times faster.

It is not every day that you have the opportunity to look into the engine of a law firm that “scales” so quickly and as well. BOLD and Arnaud Desprez show us that with the right strategies, the legal sector, traditionally perceived as rigid, can be transformed into a playground.

For all lawyers who want to boost their firm or simply curious to understand the mechanics behind explosive growth in law, this episode is for you. Click, listen, and maybe you'll find inspiration to speed up your own practice. Who knows? Maybe it's time to shake up the conventions a bit.