Assuming a niche positioning: Cyplom Avocats

Cyplom Avocats: the masters of VAT

We welcome two guests who are reinventing the rules of the game: Thomas Le Boucher and Grégoire Person, the brilliant minds behind Cyplom Avocats, the tax firm specialized in VAT.

Launched just one year ago, Cyplom Avocats is not a law firm like the others. Thomas and Grégoire decided to do things differently. How? Through a niche strategy around VAT, a positioning assumed by an aggressive digital presence that defies conventions.

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Lawyers and entrepreneurs at heart

On LinkedIn, they are omnipresent. They evangelize around their specialty, to the point of making it sexy (hard hard for tax stories). They share with us their recipe for success, from the creation of impacting content to the strategic use of each acquisition channel to maximize their credibility and visibility.

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A call to action for all lawyers

‍Thomas and Grégoire are entrepreneurs. Their message is clear: it's time for lawyers to step out of their comfort zone and embrace entrepreneurship. If you are afraid to get started? Our guests demonstrate why it's a risk worth taking.

If you are looking to be inspired, motivated, we let you click on play and we hope you enjoy listening.

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