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1. Attracting new prospects
Content marketing can help attract new customers by providing useful and relevant information about legal topics that interest them. By regularly publishing blog posts, how-to guides, and educational videos, you can establish your credibility as an expert in your field. Potential customers are more likely to use your services if they perceive you as a thought leader.
- Concrete example : Post a blog post about the key steps for create a business adapted to your target, including the legal aspects to be taken into account. This can attract entrepreneurs seeking legal advice to start their own businesses.
- Concrete example : Create a video explaining the various forms of dispute resolution, such as mediation and arbitration. People facing litigation may be interested in this type of content and may use your services to help them.
2. Improve your SEO
Content marketing can also help improve your search engine referencing (SEO). By creating quality content and using the right keywords, you can help your website appear higher in Google's results (who uses Internet Explorer?). This means that potential clients are more likely to find your firm when they are looking for legal services online.
- Concrete example : Write a detailed guide to divorce proceedings and legal aspects to consider. Using relevant keywords such as”divorce proceedings“,”separation“and”Childcare“, you can increase the visibility of your website in the search results.
- Concrete example : Create a series of blog posts about worker rights and employment laws. By using specific keywords such as “employment contract,” “dismissal,” and “workers' rights,” you can improve your ranking in search results for these topics.
3. Retain existing customers
Content marketing can also help retain existing customers. By regularly posting informative and useful content, you can keep your clients interested in your firm and encourage them to come back for future legal needs. Additionally, by providing educational content, you can help your clients better understand the legal issues that affect them, which can strengthen your relationship with them.
- Concrete example : Send a monthly newsletter to your current customers, containing articles on the latest legal developments and tips for managing their legal affairs. This will keep your firm in the minds of clients and encourage them to come back for future legal needs.
- Concrete example : Organize educational webinars on specific topics, such as estate planning or intellectual property. By inviting your customers to attend, you can help them better understand the legal issues that concern them and strengthen your relationship with them.
By investing in creating informative and useful content, you can establish your credibility as an expert in your field and differentiate yourself from your competitors.
Teaching is learning
Let me take this opportunity to add one last reason: by publishing content, you force yourself to learn or at least to question your knowledge. So you become better at your field by helping others to improve their skills.. Many think that those who share content are wasting their time and not focusing on what they are doing. But it's the opposite, creators are often the most competent because they know that everything they share will be potentially criticized, so they close themselves to all faults by producing concrete content.
And don't get me wrong, while some people make mistakes, they're sometimes made on purpose to get the audience to react. The mistake is sometimes taking a strong position to develop your reputation. Be unassailable on your credibility publications!
We have written another article on this subject that you will find here: Differentiating reputation and credibility
