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The integration of online payment on the website of a liberal law firm On paper it seems great, both practical and good for you and for the users of your site. In reality, there are some good but also some not so good. We give you our opinion.
Why integrate online payment?
Save time and simplify processes
Pay directly for making an appointment or for the fees of, it saves time for both professionals and their customers. This prevents late payments and makes it easier to manage appointments.
Make an initial selection of the users of the site
A user who pays for his appointment directly online is a potential customer, a serious prospect who knows what they want, who is not likely to forget the scheduled appointment and who has a real need for support. This makes it possible to avoid a ton of appointments that lead to nothing..
REAL transparency on your prices!
Many firm websites claim to be transparent about their fees or rates, but once on the offers or fees page of the site, it is incomprehensible, there are too many conditions and the client does not understand anything. With an online payment system, everything is clearly displayed and the customer sometimes pays even before the service, which avoids unpleasant surprises at the end of the appointment.
Online payment defaults
Friction when acquiring new customers
Contrary to popular belief, The integration of online payment does not facilitate necessarily Making an appointment, on the contrary. Having to pay directly when making an appointment is a huge point of friction and risk of scare away most of your users. Not offering online payments can certainly increase the number of non-productive appointments, but it can also significantly increase the number of appointments in general. If you are not overwhelmed and your goal is to close deals or fill out your agenda, it is best not to integrate online payments. We even recommend that you offer a free first appointment: We're talking about it here.
Your website is not a customer management tool!
Your website should mainly serve to generate leads, to provide information on the services offered, to gain credibility and reputation. Integrating online payment should not turn the site into a complex customer management platform.
How to integrate online payment
Create a dedicated payment page
Create a dedicated payment page, accessible via a secure link and not indexed by search engines, makes it possible to clearly separate the payment function from the other information on the site. This ensures a smooth and secure user experience. A page dedicated to you also allows you to share it with your current customers, if this payment method makes transactions easier for them.
Use secure tools
Cybersecurity and RGPD obliges. It is essential touse secure payment platforms such as Stripe or Link, Avoid native payments at all costs. This ensures the confidentiality of customer financial information and builds confidence in transaction security.
