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Guillaume Delord: An innovative lawyer on LinkedIn
In our latest episode of The Cheat Code, we explore the career and strategies of Guillaume Delord, employment lawyer and founder of Instant Avocat. Its positioning? Burn-out, a sensitive subject that he manages to successfully address on LinkedIn, showing that even the most delicate topics can find their place on this platform.
LinkedIn communication strategies
Guillaume succeeded in turning a challenge into an opportunity, generating an average of 300 reactions per post on LinkedIn. This exceptional performance is the result of a thoughtful approach, where the subject of burn-out is treated with the sensitivity and expertise necessary to capture and engage its audience. For lawyers looking to expand their client base or strengthen their online presence, understanding how Guillaume engages his community on LinkedIn can offer valuable lessons.
Development through webinars
Guillaume is expanding his impact by organizing webinars with mental health professionals. This collaborative approach not only makes it possible to diversify the content offered, to broaden its audience but also to strengthen its positioning as an expert in well-being at work. Proof that the integration of interactive and educational formats such as webinars can significantly enrich their service offering.
This episode is a source of inspiration for lawyers looking to innovate in their practice. It highlights the importance of developing a specialized niche, of using platforms strategically to develop. Guillaume is a”Doer“and it is a real pleasure to talk to him.
