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We interviewed Ondine Delaunay, editor-in-chief of The LJA, NeXTSTEP, and Law & Property on the Cheat Code. In this discussion, Ondine shares her advice on How lawyers can communicate effectively with the press. Learn strategies to maximize your chances of being published and what mistakes to avoid.
Understanding how legal media work
What is the LJA?
Before embarking on a collaboration with a media, it is important to understand how it works. Ondine sheds light on what the LJA is - the Letter from Business Lawyers - which offers a transversal and expert treatment of business law. It provides in-depth analysis and relevant information for legal professionals.
And to work well with a media, you also need to understand how it is financed. Ondine explains how the LJA is funded, and how they are organized.
Working effectively with journalists in 2024
Facilitating the work of journalists
To maximize your chances of collaborating with a media like the LJA, it is essential to understand How you can make journalists' work easier. A good working relationship starts with respecting the journalist's time and constraints. Ondine shares her experience and explains how a lawyer should position himself to streamline their work with the press.
Have a good positioning
Ondine says it during the episode, before working with journalists, you need to be clear about your marketing positioning. Why? Because your positioning will influence all the communication actions you will put in place.
The benefits of the press for law firms
The added value of the press
Collaborating with the press can bring numerous advantages to a law firm. Ondine explains what the LJA can do for the firms that work with them.
Avoid common mistakes
Working with the press can be tricky; relationships with journalists are based on trust. Ondine tells us about the common mistakes law firms make and what red flags to avoid.
Finally, we addressed more general questions about The vision of the press today and the impact of artificial intelligence.
Listen to the episode
To listen to the episode, click here! You can also listen to it in podcast format on all streaming platforms: The Cheat Code by Ourama. Good listening!
