Starting a law firm with zero clients outside the capital, with Cecile Pons

After a "disastrous" first experience in a firm, Cecile decided to go it alone, with no clients, no funds and no background in running a business. A year later, through hard work and effective communication on social media, Cecile has built a substantial client base and a name in her field.

Here is what we learn from listening to Cecile:

How to launch a firm successfully outside the capital

Starting a law firm outside the capital can look daunting, but Cecile proved the opposite with determination and a clear strategy.

Reading books on entrepreneurship counts as training for a lawyer too

Cecile understood very early that being a good lawyer is not enough to succeed. She threw herself into books on entrepreneurship to build skills in running a business, in marketing and in growth. That self-taught training let her understand how a firm works and take informed decisions.

How do you communicate on LinkedIn today?

The key to Cecile's success on LinkedIn is her authenticity. Her posts, simple and clear, speak to everyone. She shares stories drawn from what her clients live through, so that others avoid the same pitfalls.

Going it alone can be a release

For Cecile, going it alone was a real release. It let her work by her own rules and focus on what genuinely matters to her: helping her clients. The road is still hard, but the freedom and the satisfaction of building something herself are well worth it.

If you are thinking about the entrepreneurial adventure of practising alone, this podcast is for you.