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After an initial “disastrous” experience in a firm, Cécile decided to start her own business, despite the absence of clients, funds and business management knowledge. A year later, thanks to her hard work and effective communication on social networks, Cécile managed to attract a large clientele and to make a name for herself in her field.
Here is what we learn by listening to Cécile's testimony:
How to successfully launch your office in the region
Starting her law firm in the regions may seem daunting, but Cécile proved the constraint with determination and a clear strategy.
Learning by reading books on entrepreneurship also applies to a lawyer.
Cécile understood very early on that being a good lawyer is not enough to succeed. She delved into reading books on entrepreneurship to gain skills in business management, marketing, and development. This self-taught training allowed him to understand the ins and outs of managing a firm and to make informed decisions.
How do you communicate on LinkedIn today?
The key to Cécile's success on LinkedIn lies in her authenticity. His posts, simple and clear, speak to everyone. She shares stories, inspired by what these customers are going through, to avoid falling into the same pitfalls.
Starting alone can be a relief
For Cécile, starting out alone was a real deliverance. This allowed her to work by her own rules and to focus on what really matters to her: helping her customers. Although the path is still difficult, the freedom and satisfaction of building something by yourself is well worth it.
For those who want to embark on the entrepreneurial adventure of individual lawyers, this podcast is made for you!
