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If you are a liberal professional and you really want to stand out on LinkedIn, you will have to do more than just post about your “successes”. Users seek to learn things, to develop their skills and when you are a liberal you sell above all an intellectual service based on trust. That's why the Carousel format on LinkedIn works well.
Why a Carousel?
LinkedIn carousels make it possible to present information in an interactive and engaging way. For your firm, it's an opportunity to break legal complexities into digestible pieces, illustrate success stories, and share valuable insights, all while encouraging the reader to take the next step, whether that's making an appointment or visiting your website.
Use Canva or Figma
To create these carousels, two tools stand out: Canva and Figma. Easy to use, they offer a multitude of templates and tools to personalize your content. Here's how to do it:
- Choose your tool : Canva is ideal for those looking for simplicity and speed. Figma, on the other hand, offers more flexibility and customization options for those with design experience.
- Define your message : What is the core of your message? Is it specific expertise, a success story, or legal advice? Keep your target in mind.
- Conception : Use adapted templates or create your own. Integrate attractive visuals, striking statistics, and clear calls-to-action.
- Call-to-action (CTA) : Each carousel should encourage action. Whether it's to make an appointment or to visit your site, the CTA must be clear and convincing.
Creating Value
The secret to a successful carousel is the value it brings to your audience. Focus on content that answers common questions, debunks legal myths, or offers insights into your area of expertise. The objective? Let each slide make your audience want to know more.
Build a carousel with us
LinkedIn carousels aren't just communication tools; they're an extension of your brand and legal expertise. By using Canva or Figma to create engaging carousels, you're not only increasing your visibility, but you're also building a value bridge between you and your potential customers.
Here is a video where we build a Carousel together on LinkedIn to reuse for each new publication:
