Neria, a recruitment firm dedicated to law firms

Neria is a recruitment firm dedicated to law firms. After working for two years with a simple landing page then a more complete first site, they decided to move to a more complex website in order to accelerate their development. Here we come back to Neria's goals And so what we've been working on to accompany them.

Neria: A customer like no other

That would be lying to you by saying that Neria is a customer like any other. First of all, it's not a law firm. Neria is a recruitment agency, their objective is simple: support lawyers in finding the collaboration that meets their needs. They support and advise lawyers and then put them in contact with the law firm that corresponds to them. In addition, Ourama and Neria are both co-founded by Jérôme Uthurry and Valentin Tonti-Bernard, co-founders from Anomia. One founder out of 3 differs only for each structure. As you will have understood, it is not a family story, but almost.

‍

Neria's objective

Neria responds to two challenges :

• Offer a maximum of collaborations adapted to the lawyers they support
• Suggest the best possible candidates to the firms they work with

So our aim was to'increase the number of candidates interested in Neria's services and increase the number of firms looking for collaboration : The more diversified the offer - for firms as well as for candidates -, the more qualitative service Neria will offer.

For this, no frills, you have to keep it simple and get right to the point.

‍

Two offers, two distinct spaces

Two types of visitors navigate on the website:

• Les law firm partners looking for talented collaborators
• Of lawyers looking for collaboration

So it was necessary to create pages specific to each. So we created a page”Candidate space“and one page”Cabinet space“.

The two pages are similar:

• We find at the top of the pages a quick explanation of the steps to find a candidate/join the firm of your dreams: in order to project visitors into the support
• Some logos of firms that work with Neria
• A questionnaire dedicated to applicants/firms Which we will come back to later
• An FAQ to facilitate the understanding of the service and to make things clearer for the visitor
• A second call to action in case of questions

The purpose of these pages is simple: collect as many responses to the questionnaire as possible, know your prospect and encourage them to work with Neria

‍

‍

A questionnaire to develop trust

‍It is very rare to see long questionnaires on a website. Often, it is an arbitrary choice by an administration exhausted by collecting information, which is completely counterproductive. Sometimes it's an entrepreneur or a marketing team Who didn't know how to focus on the essentials and preferred to gather as much information as possible on its prospects:”You never know, maybe it will be useful to us one day“.

But here the choice is completely deliberate. You may have read our safe article”How do I build a contact form for my law firm“, it is a strategy often used by recruitment agencies. The objective was to engage the visitor, to show that Neria is interested in him and his needs.

It would have been disheartening to simply retrieve an email, to make an appointment again, for the Neria team as well as for the candidate... Here, Neria receives most of the information from firms or candidates and can already offer them interesting profiles or collaborators.

Nevertheless, we had to stay light. Some recruitment agencies or companies ask to rewrite your resume in their recruitment software, which is extremely discouraging for candidates. Here, 9 simple questions where you don't need to go upload documents or recover personal information lost in the depths of your PC.

The objective was then to automate these responses. and Integrate them directly into the CRM by Neria to facilitate and accelerate the processing of candidates and firms interested in their services. Basically, allow them to focus only on the development of the business and the quality of service provided to their customers.

‍

A blog divided into three parts: Podcast - Articles - Tools

‍Neria develops a content strategy very aggressive in getting noticed on the avocado market. They share the daily, sometimes hazardous, life of some employees and are committed to trying to improve things by publishing articles and giving a voice to cabinet collaborators.

To structure this in a website and facilitate the search for visitors, we divided the blog into three parts:

• A podcast part : You can thus find the testimonies of the candidates who appear on their podcast: Collaborator
• Part 2 articles : You will thus be able to find Neria's articles on employer branding, how to improve your profile and find the best collaborations as a lawyer...
• A guide & tools section : Neria writes methodical guides and prepares high added value content that will be included in this section: feedback simulator, interview preparation guide...

Do not hesitate to take a look at the Neria website, to contact them and to follow them on LinkedIn. It is a profoundly human business, which helps a lot of lawyers to thrive in a profession that has a lot to contribute but which sometimes, depending on where you end up, can seem daunting.