Lagrange Associates

A subtle balance between modernity and tradition

For the firm of Bernard Lagrange, partner lawyer, the objective was clear: to breathe new life into its visual identity and its website while respecting its local roots and its professional heritage. The challenge? Modernize without altering.

A visual identity redesigned with audacity

We chose to keep The color red, signature of the firm, by giving it a more lively and contemporary touch. The transition from classic Bordeaux to a flamboyant red symbolizes new energy, while affirming a dynamic and timeless character.

The typographical and graphic choice is based on a style that is both refined and robust, evoking solidity and reliability of the firm, while strengthening its accessibility. The whole reflects a modern vision, designed to last.

A site that tells a story

The site has been completely redesigned to combine fluidity and visual impact. Thanks to a simplified and intuitive structure, each user can easily navigate through the various sections. Here are some highlights of this project:

• The local accent : carefully selected photographs, highlighting the region where the firm operates, create a direct link with its audience.
• A new section : “Favorite cases”, an innovative idea that allows the firm to highlight outstanding or atypical cases, adding a human and inspiring dimension to the site.
• An optimized user experience : by reworking the tree structure and modernizing the navigation tools, we have facilitated access to all key information for customers and partners.

A lasting impact on the legal landscape

The final result is a site that perfectly embodies the spirit of the Bernard Lagrange firm: a successful alliance between heritage and renewal, which reinforces online visibility while remaining true to its DNA. A strong visual signature, smooth navigation, and an authentic connection with its local audience.

With this project, Bernard Lagrange asserts his place among law firms that know how to combine tradition and innovation. Â