Iria Avocat, the firm of actors in the home world

Sophie Pennarun, a lawyer at the Rennes bar, contacted us after a disappointment with another provider. Sophie assists housing professionals at the crossroads of intellectual property law, commercial and economic law, as well as corporate law. The objective was to highlight its activity and highlight the specificities of its support, with the key words: elegance and modernity.

Rethink the presentation of your business

Sophie's old site was very simple and presented her activity across different branches of law. It was not clear or intuitive for users. The first step was therefore to propose a new division of services and a more accessible way of presenting them. Putting yourself in the user's shoes, you had to understand their needs and answer any questions they might have. Instead of structuring the site around legal branches, we opted for a presentation based on concrete situations that users could face. Thus, the site guides them effectively towards the right support with three main axes: Start your business, Consolidating your business and Managing strategic transitions.

An elegant design

Sophie had a clear idea of what she wanted: a graphic identity that reflected elegance and professionalism for her firm, while emphasizing the particularity of her clients. Another constraint was to design a harmonious design with the existing logo. Initially, a mixture of blue, black and gold was considered, but this choice gave an impression that was too busy and lacked refinement. So we opted for a palette. black and gold, sober and elegant colors, often associated with the world of luxury, for a rendering perfectly in line with the image that Sophie wanted to convey.

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Structure the offer without burdening the user experience

One of the major challenges in building the site was to present all the services offered by Sophie, while avoiding overloading the pages and making the user experience indigestible. We therefore structured the site in such a way as to offer a personalized journey according to the situation of each customer. Each stage of the company's life has its own page, with clear information on the specificities of support and details on prices, thus guaranteeing smooth and pleasant navigation, even for dense support.