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Presentation of the project
When Hana Doumal, lawyer at Paris Bar, called on us, she was looking to develop her online presence by creating a website professional and stylish. Independent, Hana is specialized incommercial arbitration And ofinvestment, as well as in the litigation In front of the French courts.
The objective of the project was to create a online window Reflecting sound seriousness And his expertise, while highlighting its numerous experiments and distinctions in the field of arbitration.
The first step of the project was to create a visual identity strong for the cabinet. Hana had already chosen a Distinctive name and memorable: Doumal Arbitration, who bears his last name and insures a uniqueness certain. She also had a accurate vision of the desired logo: a letterpress design combining the initials “D” and “A” with the full name of the firm.
So we proposed several versions of minimalist logos and timeless, ensuring that they reflect the seriousness And theelegance of its activity. The choice of colours Focused on a black and white Sober, guaranteeing professionalism and clearness. This palette also ensures a optimal readability while strengthening the image of a firm stringent and refined.
The design of the site is based on an alternation of Dark mode And of white background And Pages that cannot be “scrolled” or almost not, in order to highlight theelegance And the seriousness of the cabinet. Les dark pages, refined in terms of content, highlight titles and essential information, thus facilitating a Speed reading. The page About, on the other hand, adopt a white background for a better readability, especially for longer sections, such as the biography And the experiments detailed by Hana. The entire site remains harmonious while playing on these contrasts to effectively guide the user through the information.
The content approach did not seek to optimize the seo On a multitude of keywords, nor to present in detail the services of an arbitrator. The real challenge was to organize in a way Concise and efficient The numerous experiments, publications, engagements and distinctions from Hana.
The aim is to allow visitors to quickly understand Who is Hana Doumal, his services, to access its coordinates, as well as to his RESUME. To manage the abundance of information about his distinctions and experiences, we opted for a system of Interactive FAQ. This approach makes the page lighter while allowing users to easily access detailed information that they are interested in.