Adventure Avocats, for a successful entrepreneurial adventure

Adventure Lawyers founded by Camille Pedrini, formerly a partner at Ollyns, assists companies, investment funds and managers in Corporate/M&A/Private Equity. It is a firm with an international focus. The challenge was therefore to create a multilingual, refined website that will speak to entrepreneurs & managers!

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Camille is an enterprising lawyer. After working for a dozen years in prestigious legal shops, she wanted to start her own business. She knew her customers well and had a clear vision of her management. However, she needed to translate this expertise into a graphic charter and a website that looked like her and that would reach her customers.

It was therefore essential to find a name for the firm, to create an identity, and to design a suitable website.

Finding a name for your practice

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We assist lawyers in choosing the name of their firm, a complex task because many criteria must be considered before finding the ideal name. For Camille, we have developed numerous proposals to inspire her. Finally, the choice of Adventure Avocats was obvious:

• First, because it is a subtle blend between “Adventure” and “Venture Capital”.
• The firm encourages lawyers to invest fully in their business. For some, that means taking the plunge and embarking on a new adventure.
• Finally, because it is also an entrepreneurial adventure for Camille and the firm's future lawyers.

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Creation of a graphic charter

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Three criteria for this graphic charter were imposed on us by Camille: use a intense blue, adopt a style uncluttered and stylish all the while getting right to the point. So we created a significant identity for Adventure Avocats : a bright, almost flashy blue, coupled with a unique typography!

The objective is to immediately recognize that this is Camille's office. We then brought dynamism to the brand by designing a logo composed of a few lines in the colors of the brand, symbolizing the importance for an entrepreneur to move forward quickly and continue the adventure.

With such a strong identity, it was necessary to counterbalance this choice with a very refined site design. Entrepreneurs appreciate speed and want to find what they are looking for quickly! On the Adventure site, the space is airy, the message is clear, and we quickly understand what the firm offers and how it operates.

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International firm = Multilingual site

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Camille is a French-American lawyer, she offers her services to French companies, investment funds and managers in Corporate/M&A/Private Equity wishing to develop internationally, but also to English speakers wishing to do business in France. This bicultural position allows him to navigate with ease between the legal and business systems of the two countries.

Recognizing the importance of this duality and the diverse audience it targets, the firm's site was designed to be perfectly bilingual, developed in both French and English, thus guaranteeing fluid and effective communication with all its potential clients.

The objective of the Adventure Avocats website

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The website is not intended to do client acquisition strictly speaking, the blog will not be used to share specific articles on subjects but rather news from the firm. On the other hand, this allows the firm to have a strong online presence, to present its areas of intervention!

Since the objective of visitors is to find out more about Camille, the structure of the site encourages the visitor to make an appointment with her to discuss these issues!

To discover the Adventure Avocats website, click below!

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