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The hardest part about photography is keeping it simple.
When a prospect seeks the services of a law firm, they want to know who they will be dealing with. The photographs provide a first visual impression, giving an idea of the personality, professionalism and experience of lawyers. By presenting authentic and careful portraits, a firm can convey an image of trust and accessibility, fundamental values in the legal field. Photos of your practice should tell a story. To put yourself on the scene, to be in action, to choose to smile or to be serious, to be in an office with your foot on a chair, to be on the roofs of Paris: these are messages that you pass on.
And this is extremely important, because the majority of people you meet will have this image in front of them. However, it is often perceived as a bad time to have, with a photographer who spends a morning taking 3 shots on a white background and 5 photos of the office. As if it were just a checkbox. And it is extremely unfortunate to do so when you know that the profession of lawyer is a personified service.
Your law firm photos will be viewed 1000 times. You will be shown tons of times by your customers, acquaintances, and competitors!
You will be shown tons of times by your customers, acquaintances and competitors !
Indeed, considering photographs as a simple formality to complete is a common mistake that many law firms make. In reality, these images have the power to capture the essence of your team and to convey your true personality.
Think of it this way: photographs are much more than just a visual representation of your team. They are an opportunity to create an emotional connection with your potential customers. A carefully selected and well-staged photograph can establish an instant bond of trust and generate genuine interest in the services you offer.
When you take photos of your team of lawyers, you also create a unique and welcoming atmosphere. Opt for decorations that reflect your professional identity, while allowing each member of your team to show their human side. You can choose to take photos in your daily work environment, or even in symbolic places that evoke your expertise or your relationship with your customers.
Remember that authenticity is key. The portraits and actions captured should be true to your working style and philosophy as a law firm. Whether you opt for warm smiles, serious expressions, or a mix of both, the key is to convey an image that is consistent with your team's values and approach.
In addition, it is important to highlight diversity and inclusion within your firm through photographs. Show the wealth of backgrounds, origins and skills of your lawyers. This will allow your potential customers to feel represented and understood, strengthening their confidence in your ability to meet their specific needs.
What should I plan to shoot my law firm?
First of all, you must start by planning the different types of photos you need:
Individual portraits: For your social networks and website
Take individual portraits of each lawyer, with an emphasis on their personality and their professionalism. Encourage them to choose outfits that are legal in nature but that also reflect their personal style. Once these “Corporate” photos are taken, move on to individual action photos: Instead of simple static portraits, capture moments of action where lawyers interact with clients or work on cases. This will convey the idea of your team's commitment and involvement.
These photos can then be used by the whole firm to illustrate their LinkedIn profile for example. If you all have the same background, it will be easier to identify the lawyers who work for your firm.
Group portraits: For your social networks and website
Realize group photos to show the cohesion and collaboration within your team. You can take them in your office, in a meeting room, or even outside to add a touch of dynamism. These photos make it possible to make new talents want to join your team. It also highlights the diversity of your skills and also proves that you are not alone!
Informal moments: For your social networks and website
Don't underestimate the importance of capturing informal moments where your lawyers interact with each other or with clients in a relaxed manner. This will convey a human and warm image of your team.
Make sure your provider is interested in you!
Remember to hire a professional photographer who will understand your vision and can capture the essence of your law team in an authentic way. Take the time to plan photo shoots and discuss your specific expectations with the photographer. If you want to work with us, do not hesitate to click here !
