Tell a story with photos of your office
The hardest part about photography is keeping it simple. When a prospect seeks the services of a law firm, they want to know who they will be dealing with.
The hardest part about photography is keeping it simple. When a prospect seeks the services of a law firm, they want to know who they will be dealing with.
When a prospect seeks the services of a law firm, they want to know who they will be dealing with. The photographs provide a first visual impression, giving an idea of the personality, professionalism and experience of lawyers. By presenting authentic and careful portraits, a firm can convey an image of trust and accessibility, fundamental values in the legal field. Photos of your practice should tell a story. To put yourself on the scene, to be in action, to choose to smile or to be serious, to be in an office with your foot on a chair, to be on the roofs of Paris: these are messages that you pass on.
And this is extremely important, because the majority of people you meet will have this image in front of them. However, it is often perceived as a bad time to have, with a photographer who spends a morning taking 3 shots on a white background and 5 photos of the office. As if it were just a checkbox. And it is extremely unfortunate to do so when you know that the profession of lawyer is a personified service.
You will be shown tons of times by your customers, acquaintances and competitors !
Indeed, considering photographs as a simple formality to complete is a common mistake that many law firms make. In reality, these images have the power to capture the essence of your team and to convey your true personality.
Think of it this way: photographs are much more than just a visual representation of your team. They are an opportunity to create an emotional connection with your potential customers. A carefully selected and well-staged photograph can establish an instant bond of trust and generate genuine interest in the services you offer.
When you take photos of your team of lawyers, you also create a unique and welcoming atmosphere. Opt for decorations that reflect your professional identity, while allowing each member of your team to show their human side. You can choose to take photos in your daily work environment, or even in symbolic places that evoke your expertise or your relationship with your customers.
Remember that authenticity is key. The portraits and actions captured should be true to your working style and philosophy as a law firm. Whether you opt for warm smiles, serious expressions, or a mix of both, the key is to convey an image that is consistent with your team's values and approach.
In addition, it is important to highlight diversity and inclusion within your firm through photographs. Show the wealth of backgrounds, origins and skills of your lawyers. This will allow your potential customers to feel represented and understood, strengthening their confidence in your ability to meet their specific needs.
First of all, you must start by planning the different types of photos you need:
Remember to hire a professional photographer who will understand your vision and can capture the essence of your law team in an authentic way. Take the time to plan photo shoots and discuss your specific expectations with the photographer. If you want to work with us, do not hesitate to click here !
